The difference between the two comes down to how our eyes interpret light to perceive colors. There are actually two types of color wheels – subtractive and additive. The first color wheel was created by Isaac Newton in 1704, but many different versions have been developed and used since then. The Color WheelĪ color wheel is a tool that helps us understand the relationship between colors. This is where the color wheel and color theory comes into the picture, enabling creators to produce visually attractive content to draw your attention. While informative content plays a key role in informing and educating the audience, it is visuals like charts, graphs, and info-graphics that make your overall content interactive and eye-catching. When using Instagram or TikTok, what pieces of content force you to halt your scrolling journey and take a deeper look? More likely than not, they are visual contents like images, videos, and GIFs.
Everything you need to know about the color wheel & color theory
